![]() ![]() Google and other search engines have advanced systems and algorithms to detect patterns in everything, including links and anchor texts. ![]() This is a clear case of anchor text spamming. 10 links have the anchor text – “best broadband service provider”,.12 links have the anchor text “Broadband company in the United Kingdom”,.28 links have the anchor text – “Best broadband connection in London”,.Google and other search engines understand that most people may use the name of the brand and not use a sentence for the anchor text. Most people are linking to you with the brand name of domain name of your website, which is perfectly okay. Out of these 100 links, 82 links have the anchor text “Broadband guy”. Now let’s say you have 100 external links to your website. Let’s say you have a website on broadband connection. Unless of course, the anchor text is a branded anchor text which reflects the name of brand of your website. If you have 100 links pointing to your website and 95 links have the same anchor text, it is a very strong signal to search engines that this anchor text is spammy in nature. And neither search engines not real users like to see this. Which means people who link to you use the same anchor texts all the time. This is applicable to Anchor texts outside of your website. There is a common pattern among all the anchor texts towards your website. It’s like every other link to your website has the same words in it. What is Anchor text spamming?Īnchor text spamming is the practice of gaining links with a specific anchor text in mind. Let’s understand how this works and how different website owners implement anchor text spamming to inflate their search rankings. This includes anchor texts within a website and anchor texts on other websites which link back to you. That said, Anchor texts are heavily spammed for getting better search rankings. Good, keyword rich anchor texts are very important in search engine optimization of your website, so you should learn how to create SEO friendly anchor texts for internal links. The keywords used in the anchor text helps search engines understand what is the main content of a target page. If you link to a website with the anchor text – “Free wifi streaming”, you are actually telling Google and other search engines that the specific website is about “Free wifi streaming”. Anchor text is a very important signal to search engines in determining the relevancy and intent of a webpage with regard to a users query. ![]()
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